For the first time, I filled out a March Madness bracket. I’ve never been much of a sports fan, following my alma mater (Michigan State) when it was appropriate, but otherwise feeling rather indifferent toward sports. I was the girl that cared more about the marching band at football games than the actual football team.
But for some reason this year, I decided to step out of my box. And now I’m hooked. I was up until midnight on Thursday and Friday watching the games and cheering for teams I’d never heard of, like Murray State, Siena or St. Mary’s California.
It is a bit maddening, this March Madness. I mean really, how do you choose who’s going to win among 64 random teams? Everyone has their own methodology, and even though I’m only 1 year in, here’s mine:
- Name recognition. I believe in strong brand awareness, and if I know your name, I’m likely to pick you. Who gives a shit if Louisville hasn’t been good in years? I know you, you’re going all the way.
- Loyalty. In addition to MSU, I have a few favorites. My father went to Oklahoma State. I was born in Manhattan, home of Kansas State. Oakland University is in a suburb of Detroit. Funny thing is, when it came down to it, loyalty didn’t cloud my judgment. Sure, it made me think a minute, but loyalty only played a role when I thought the team was good. Which has worked out well now that MSU and K State are headed to the Sweet Sixteen.
- Sweet Nothings. I did my bracket while on the phone with DD. You better believe I casually asked for his advice without making it seem like I was asking for his advice.
Not sure that my methodology has worked out for me. My bracket is completely busted (I’m looking at you Georgetown and Kansas). I’m thinking I need to get better at picking upsets (damn you, Murray State, I almost picked you!)
So tell me, how do you make your picks?